Home | Well at Work corporate health newsletter: 30 years in the making
Well at Work corporate health newsletter: 30 years in the making March 16th, 2016, by Ken Buckley
The 30 year journey of corporate wellness in Australia
The impact of Well at Work
Companies loved it – suddenly corporate health had become easier and more accessible.
They could ensure their employees had access to expert information, without them having to do the hard work.
Most of all, they loved the ability to brand it with their own company.
Their employees weren’t receiving a Healthworks publication, they were receiving a company newsletter from an employer who cared about their health.
How it’s changed
Of course, these days the design and publication process is much easier! The look and feel of Well at Work blows me away – I could never have envisaged such as high-end look to this magazine back in 1986.
But the real change is the content.
Content reflects maturity of corporate wellness industry
Back in 1986, Occupational Health and Safety was the driving force for health initiatives, and the focus was on safety. Wellbeing wasn’t acknowledged as a business necessity, and health was mostly there as an injury prevention tool.
Since then it’s been an amazing experience to watch corporate health grow and mature into a massive industry.
Wellness and wellbeing is no longer seen as a fluffy HR idea, but as a crucial strategy for productivity, employee engagement and business agility. In fact, it’s essential for any company that wants to remain competitive.
And then there’s mental health.
The normalisation of mental health
While it’s concerning to see psychological injury, stress and mental health become such a major issue, it’s also been gratifying to see mental health come out into the open.
Even five years ago, companies were reluctant to talk about mental health, and employees would rarely admit to a problem. We had to talk about “stress” or “resilience” instead. Now clients come to us wanting solutions to anxiety, depression and other mental health issues. It’s become OK to talk about it.
I’d like to think we’re enabling that movement with Well at Work. We’ve been addressing mental health issues for years, and now around half the newsletter focuses on mental health. The rest covers nutrition, physical activity and safety.
"The staff at Healthworks are very professional showing honest and genuine interest in our employees’ wellbeing. They motivate and encourage staff to adopt healthy lifestyle behaviours here at work and at home. We always have a wonderful participation rate..."