Why Gym Memberships Perk Are A Waste Of Money March 21st, 2012, by Ken Buckley

There are many proven strategies to increase your employees’ participation in workplace wellness programs. However, the use of incentives such as free or discounted gym memberships might not be as efficient as we once thought.

A 2010 study shows that only 28% of employees who have access to a gym or fitness centre actually use it, and the number of employees who actually use it regularly is even smaller.

Human Capital Online says that:

Offering ‘one size fits all’ gym memberships may end up being a waste of money, as many employees won’t use it. Indeed according to Corporate Fitness Culture, while HR have been proactive in implementing health and wealth initiatives, such as discounted or free gym memberships, these initiatives have largely misfired. Less than 20% of Australians have a gym memberships, and of those, just 10% go on a regular basis.“

Broaching the topic of health with employees can be tricky, and a good approach may be to firstly promote health through general awareness programs, and then gauging the wants and needs of your employees. Read more on this interesting article from Human Capital online…

Comments are closed.

Blog Subscription

  • captcha

Recent News


  • "The focus on health and wellbeing in general has already permeated through [our] culture. The Healthworks team has always been professional, friendly and responsive..."
    Human Resources Manager, Oil & Gas Exploration company
  • "The staff at Healthworks are very professional showing honest and genuine interest in our employees’ wellbeing. They motivate and encourage staff to adopt healthy lifestyle behaviours here at work and at home. We always have a wonderful participation rate..."
    Corporate Wellness Consultant, Pharmaceutical company


  • Workplace Mindfulness & Meditation Training
    Onsite corporate mindfulness training programs that help employees manage stress and boost productivity. Find out more....
  • Free winter health posters
    Free corporate health posters focusing on winter health and wellness. Request your free copies of our workplace wellness posters here.  ...
  • Heart Checks
    Organise your Heart Checks in time for National Heart Week in May. Heart Checks are a powerful way to support, educate and motivate your employees to lower...

Call Us Now!

1300 90 10 90 MAKE AN ENQUIRY

Be Social